We sold our first banner ad in 1998. It was tough. The world was not ready. But we were persistent. We set up the Yahoo! Ad Sales Rep Office in Dubai Internet City. Crossing over from a 27 cm X 4 cols ad to a 468×60 pixels banner was an educational journey that we assisted many in traversing. And, of course, explaining that we do not charge a premium for color ads on the internet was an altogether different level of discourse. Today, we help navigate people away from click farms driven ROI and audience extension euphemisms to good, old fashioned media values. Quality content attracts quality visitors. We recommend websites that have content that visitors value. No beguiling technical gimmicks. Direct buys. Programmatic Guaranteed. Social Media.