The media industry is evolving. Newspapers in their printed format are receding into history. Television is watched on my time. Not when the network wants you to watch it. People are consuming media when they want it. Nowhere is this more visible than in the rapidly evolving audio space. US mobile consumers are already spending more time every day on audio podcasts than on mobile videos. Move over TikTok, there’s a new kid in town. This trend will come to the Middle East within a few years. But we are the trailblazers. We taught people about pixels when they were measuring ads in columns. Now we want the advertising world to embrace 30 secs audio ads.

Brands have started investing in their audio logo – a sonic signature that reflects their unique identity. Podcasts are immersive. Heard primarily via headphones, they have 10X the impact of a banner ad. Your podcast ad with your sonic identity will be remembered and acted upon.

We represent a network of more than 80,000 podcasts that are heard more than 400 million times every month. Publishers include the BBC, Financial Times, Reuters, etc. In May 2023 we added Arabic language podcasts. The demographics we can target include high-net-worth individuals, females, sports enthusiasts and tech savvy individuals. Target people in any country of your choice. Let us help you navigate the world of podcast advertising.